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Wednesday, January 18, 2012

JCB launches Defy+ mobile phone with Motorola

JCB launches Defy+ mobile phone with Motorola

Digger manufacturer JCB has launched its own limited edition of Motorola’s popular Defy+ mobile phone.

JCB's limited edition Motorola Defy+ mobile phone
JCB's limited edition Motorola Defy+ mobile phone 
The new device will sell for £279 and upgrades the existing Motorola Defy+, which manufacturers already market as ‘Lifeproof’.
The Defy+ is certified to an ‘Ingress Protection Rating’ of 67, which means it is sealed against dust and resistant to water to a depth of one metre. The JCB version adds walki-talkie features as well as an app that includes six tools including a spirit level, torch and decibel reader and a special protective sleeve.
The Defy+ also includes scratch-resistant Corning Gorilla Glass as standard, and runs the Gingerbread version of Android on a 1GHz processor, with a 5-megapixel camera and 2GB of storage.
The JCB phone is not the first to try to expand the market for robust phones. Previous models have also included versions made by Sonim, whose ‘unbreakable’ handset was embarrassingly damaged on the BBC’s ‘Click’ programme by reporter Dan Simmons. Bob Plaschke, Sonim's CEO, had told the BBC: "You can drop it from at least 10 storeys, you can go under water 20ft for a half hour... you can hammer a nail with it. It is basically unbreakable." Simmons subsequently broke the screen on a fish tank.
Victoria McManus, UK marketing director, Motorola Mobility claimed that “The unique protective sleeve will pull on JCB’s years of expertise in the construction industry to help us reach a new audience who we know are in need of a life and work proof handset."

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